“My Kind of Luxury”  | Häagen-Dazs

“Luxury is a state of mind. Luxury to me means self-care and being able to have compassion for oneself and others”.
- Ambar Lucid

Everyone has their own definition of experiencing luxury - whether that’s indulging in a beauty routine, writing a new song, or even re-reading their favorite books. In a cross-branded video series across Vanity Fair, Pitchfork, and Allure, we created a series of short films featuring four influential talents across film, music, and beauty to discover their take on experiencing everyday luxury through their unique points of view. For our approach, we executed each video in a unique stylisitic way that matches our talent’s personality and viewpoint on what luxury means to them.


Short Films (Vanity Fair, Allure, Pitchfork)
Social Videos
White Label Videos
Product Photography


Creative Director: Tamara Sangdow
ACD: Sebastien Samson

Executive Producer, Style: Julia Ochsenreiter
Executive Producer, Style: Sasha Stoecklein-Gerstein
Executive Producer, Style: Stasia Jones
Producer: Noelle Cristiano
Producer: Stephanie Converse

(Pitchfork Video)
Co-Directors: Tamara Sangdow, Isaac Sokol
Cinematographer: Isaac Sokol