Project
“Driven By Sound” Featuring Madlib & Kaytranada
Lexus
A 360° campaign spotlighting innovation at the intersection of car design and music collaboration. At its core was the custom Lexus IS Wax Edition, the first Lexus IS equipped with an in-dash record player and the debut collaboration between legendary producers Madlib and Kaytranada. Through a two-part documentary on Pitchfork, we explored their creative process, shared love of vinyl, and the synergy between music, design, and engineering.
Programming
Custom Video Series on Pitchfork
Video 1 (Link)
Video 2 (Link)
Photography
7" double-single
Wired Article
Details
Featuring: Madlib & Kaytranada
Creative Director: Tamara Sangdow
Director: Andre Bato
DP: Arseni Khachaturan
︎creative direction, concepting, art direction, casting with Pitchfork, edit direction
Awards
2022 Clio Music Bronze Winner
