Project
Countdown to Pitchfork Music Festival
White Claw
In collaboration with sales, marketing, and production, we were awarded a three-year partnership with White Claw to align the brand with the Pitchfork fan experience. The multi-year program included a Pitchfork Music Festival sponsorship, original content, custom merch, onsite activations, and a Fan Cam integrated into the festival livestream and social platforms.
Our two original short doc series, Countdown to Pitchfork Music Festival and Festival Rewind, which launched across Pitchfork, GQ, and Them. In Countdown to Pitchfork Music Festival, we follow Chicago artists and fans like Party Noire, photographer Nolis Anderson, and musician NNAMDÏ in the days leading up to the festival, offering a vibrant portrait of the city’s creative community.
Programming
Festival Sponsorship
Pre-Festival Short Films (GQ, Pitchfork, them.)
WhiteClaw FanCam LiveStream (Link)
Post-Festival Short Film (GQ, Pitchfork, them.)
Social Videos
Talent Social Posts
Custom Pre-Roll
Music Film Screenings at Music Box (Link)
Custom Merch
Details
Featuring:
NNAMDÏ - Pitchfork
Nolis Anderson - GQ
Party Noire - them.
Creative Director: Tamara Sangdow
︎creative direction, concepting, art direction, casting, edit direction
NNAMDÏ - Pitchfork
Nolis Anderson - GQ
Party Noire - them.
Creative Director: Tamara Sangdow
︎creative direction, concepting, art direction, casting, edit direction
