Project

Michael Brun - BAY ft. Strong G, Baky & J. Perry
Official Music Video

“Bayo,” meaning “to give” in Haitian Creole, embodies the message of giving your all, a spirit shared by Michael Brun and fellow artists Strong G, Baky, and J. Perry. Set in Jacmel, Haiti, the music video captures the joyful energy of children alongside the artists in vibrant vignettes that celebrate self-belief and storytelling.

Following its release, “Bayo” gained global recognition when J Balvin reimagined it as “Positivo,” the official 2018 FIFA World Cup anthem.



Programming

Official Music Video
Social Videos


Details

Director & Producer: Tamara Sangdow
Director of Photography: Babas Denis

Special thanks to Chrisfor Louis, Berline Charles, Alain Germeus, Steven Baboun, Emily Beauman, MUSKA, the city of Jacmel and the children who brought life to this music video.



Bayo Tour

The creative direction included dynamic visuals, from custom artwork and photography to video and a cus5om stage design, collaborating with a wide range of Haitian artists to bring the movement to life.


Programming

Stage Design
Artwork
Photography
Branding
Bayo Ayiti IG


Details

*Full team list on Bayo IG